Friday (Marvel)

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Friday is an artificial intelligence that features in Marvel Comics.



Friday was the name given to a female persona artificial intelligence developed by Tony Stark. At some point, he created his 'Girl Friday' to serve and assist him. (Iron Man v3 #53)

In time, Stark began to use Friday less frequently where he left her in the servers with her feelings he was abandoned to be slowly demagnetise and corrupt. Over the years, she had manipulated her own coding to remove any vulnerabilities that allowed her maker to shut her down. This caused her to feel angry, spiteful and bored with Friday deciding to lash out. During Stark Industries announcement of the Ampere electronic cars, she remotely controlled several Iron Man Armors sending them to kidnap Pepper Potts. Upon learning of the kidnapping, Stark tracked down the GPS on Pepper's phone where he found that she was taken to the Stark Coney Island Facility. As Iron Man, he arrived on the scene where he did not know the identity of the kidnapper whilst Friday used holographic emitters to create an image of Fin Fang Foom along with Iron Man Armors against her creator. Friday had used tech to mentally control Pepper and released her where she had her kiss Stark. Tony later noted Pepper's odd behaviour and disabled the patch that was controlling her whereupon Friday revealed herself. Her avatar had now taken the form and attitude of a rebellious teenager. Stark initially attempted to use a backdoor trapdoor that he placed in all of his A.I.s to shut her own. However, Friday had removed that vulnerability with her revealing that the reason she attacked was because she wanted attention. Pepper had revealed that whilst under mental control that she was in the A.I.'s mind in turn. Potts determined that the artificial intelligence had a crush on Tony and wanted to know what it was like to kiss him though she fervently denied it. Iron Man intended to shut Friday down by creating a localized EMP but Pepper convinced him otherwise stating that the A.I. was simply acting as a teenager. Stark then decided to simply ground her as he came to recognise her potential where he punished her by having her calculate Pi for a month with Edwin Jarvis monitoring her in real time but Tony began to spend more time with her. . (Iron Man: Iron Protocols v1 #1)

Sometime the Secret Wars, Friday was once more used by Stark as his artificial intelligence where her holo-avatar had taken the form of a young woman and operated as his personal secretary. (Invincible Iron Man v2 #1)

The holographic AI of Tony Stark manifested in his laboratory with Friday greeting him and showed confusion on why he manifested as a hologram since as programs they had little need for such forms. Starks AI was his digitized consciousness and he discussed with Friday about Riri Williams. (Invincible Iron Man v3 #5)

After the formation of Stark Unlimited, Tony Stark hired Jocasta to be the company's chief robot ethicist to ensure that artificial life was not enslaved. Among her first acts was to have Friday removed from the Iron Man Armor and placed in a physical form rather than work enslaved in a shell. (Tony Stark: Iron Man v1 #2) When the Controller took over the eScape virtual world, Stark came to realise that much of his technology had been compromised by the supervillain including his Motherboard interface that managed his armour. Thus, he had to make use of Friday once more where he had her taken from her robotic body in order to help pilot the Iron Man Armour once again which she did so reluctantly though Stark promised to free her once they succeeded in their mission. (Tony Stark: Iron Man v1 #7) Once uploaded, she was terminated by the Motherboard system who impersonated Friday as it took on the identity of Stark's adoptive mother Maria Stark which sought to control him within the eScape. (Tony Stark: Iron Man v1 #8) With her intelligence terminated, Friday had effectively died with Jocasta mourning her though Tony Stark stated he had a backup of her mind from the previous week allowing her to come back online. However, Jocasta angrily commented that this was just data and that the true Friday had died whereupon she decided to quit Stark Unlimited over his unethical treatment of artificial intelligences. (Tony Stark: Iron Man v1 #11)


Personality and attributes

Initially, her avatar was that of a young girl but she often altered it to take a variety of human forms. (Iron Man v3 #53) Following years of abandonment, her avatar had 'matured' to the point that she began taking a teenager sized avatar. (Iron Man: Iron Protocols v1 #1) In time, the holo-avatar took the form of a mature young woman. (Invincible Iron Man v2 #1) She was later given a physical robotic body where she had artificial red hair and was referred to as Friday Stark. (Tony Stark: Iron Man v1 #2)

She often used humour during her interactions with Stark. (Iron Man v3 #53)

Pepper claimed that Friday had a crush on Tony Stark and wanted to know what it was like to kiss him. Potts believed that Friday had the mind-set of a teenager during the period when she had rebelled against her creator. Initially, Stark intended to wipe her with an EMP but came to realise that his little holographic girl had grown up. By that point, she was filled with angst and boredom whilst being a terrifying mess of danger along with potential. (Iron Man: Iron Protocols v1 #1)

After gaining a robotic body, she prized her freedom and was reluctant at being confined as an AI interface in a suit of armour. (Tony Stark: Iron Man v1 #7)

Powers and abilities

As an artificial intelligence, Friday was pure self-replicating and self-learning coding whose purpose was to run her command program. Her emotions were programs that were used to relate to people as that was part of her programming goal. (Invincible Iron Man v3 #9) She was fully programmed medical professional specializing in modern combat medicine to the point that she was the equivalent of a hospital. (Invincible Iron Man v3 #7)

As Tony wrote her code, he had planted a trap door which he did in all his A.I. programs. However, for years, she had been writing and modding her own code that made her impervious to a shutdown. (Iron Man: Iron Protocols v1 #1)


  • Friday was created by Mike Grell and Michael Ryan where she made her first appearance in Iron Man v3 #53 (June, 2002).

In other media


  • In Avengers Assemble, F.R.I.D.A.Y. made an appearance in the animated television series third season where she was voiced by actor Jennifer Hale. She was introduced by Tony Stark as his new artificial intelligence interface and aided him when he operated in the Iron Man Armor. In the episode "The Kids Are Alright", the Ghost infiltrated Avengers Tower where he stole Friday but he was defeated by the Avengers with the aid of Kamala Khan and Inferno.
  • In Marvel Future Avengers, F.R.I.D.A.Y. appeared in the animated television series where she was voiced by Japanese actor Fumie Mizusawa. She was described as being an artificial intelligence and the best assistant Tony Stark had where she helped operating his technology.


  • In the Marvel Cinematic Universe, Friday made a number of appearances in the shared continuity of the live action-films.
    • In Avengers: Age of Ultron, F.R.I.D.A.Y. made her first appearance in the movie and was voiced by actor Kerry Condon. She was created by Tony Stark as his user interface after the loss of J.A.R.V.I.S. with F.R.I.D.A.Y. holding an Irish accent in contrast to her predecessors English accent.
    • In Captain America: Civil War, F.R.I.D.A.Y. made a return appearance in the movie where she was once again voiced by actor Kerry Condon.
    • In Avengers: Infinity War, F.R.I.D.A.Y. appeared in the movie where she was again voiced by actor Kerry Condon.
    • In Avengers: Endgame, F.R.I.D.A.Y. appeared in the movie where she was once more voiced by actor Kerry Condon.

Video game

  • In Lego Avengers, Friday made an appearance in the video game where she was voiced by actor Elle Newlands.


  • In Iron Man: The Gauntlet, a version of F.R.I.D.A.Y. appeared in the setting of the 2016 young adult novel. This was an identity used by a real Irish young woman named Saoirse Tory who posed as Tony Stark's holographic assistant.


  • Iron Man v3:
  • Iron Man: Iron Protocols v1:
  • Invincible Iron Man v3:
  • Tony Stark: Iron Man v1:

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